Waterfall Graph Examples: How to Use Data Waterfalls to Understand the Account Statements
A waterfall chart is a useful data visualization tool that allows you to understand the cumulative effect of positive and negative values on an overall total amount. In accounting and finance, waterfall charts are commonly used to represent changes in account balances over time as various credits and debits are applied.
Waterfall charts provide an easy-to-understand visual summary of how an account balance has evolved from one state to another by breaking down the intermediate steps. The ending balance is a result of the net positive and negative effects of individual transactions or categories of transactions.
What is a Waterfall Chart?
A waterfall chart is a column chart shown on its side with connecting lines explaining the steps between column heights. It visually depicts how an initial value transitions to an ending value through intermediate positive and negative changes.
Each column represents either a positive or negative value, while the height of the column shows the size of that value. Columns are ordered chronologically from left to right, with connecting lines showing the running total as values are added or subtracted.
Why Use Waterfall Charts for Account Statements?
There are several key benefits to using waterfall charts to represent account statement data:
- Identify Significant Transactions: Waterfall charts allow you to quickly visually identify unusually large individual credits or debits that have disproportionately impacted the account balance.
- Track Cumulative Effects: By showing both the individual transactions and a running total, waterfall charts help assess the compounding effects of multiple transactions on the final account balance.
- Simplify Complex Statements: Complex account statements spanning multiple pages are condensed into a simple, one-page waterfall chart that summarizes key events.
- Spot Trends: Visual inspection can reveal trends in the timing, direction, and magnitude of balance-impacting transactions.
Overall, waterfall charts transform raw transaction-level data into an insightful graphical overview. Both account holders and financial analysts can use them to better understand past account behaviour and projections for the future.
Steps to Read a Waterfall Chart in an Account Statement
The key to properly interpreting a waterfall chart is following the chronological sequence of events from the initial starting balance to the final ending balance. Here are the main steps:
- Starting balance as the initial data point: The leftmost column shows the account’s opening balance that all subsequent values will reference.
- Identifying individual transactions or categories of inflows/outflows: The columns immediately to the right of the starting balance summarize any credits (inflows) or debits (outflows) that have occurred, labelled by the transaction.
- Calculating cumulative effects on the total balance: The connecting lines track the running total balance after each successive transaction, reading from left to right.
- Final balance representation: The final column on the right depicts the end result – the closing balance after all intermediate transactions have been accounted for.
With this framework, you can methodically analyze the waterfall chart to understand how various interim account events ultimately led to the final observed balance.
Examples of Waterfall Charts in Account Statements
Let’s explore some common examples of how waterfall charts can provide visual insights into different types of account statements.
Example 1: Personal Bank Account Statement
For a personal checking or savings account, the waterfall chart would capture major inflows like payroll direct deposits and outflows split into categories like food, entertainment, housing, etc. This lets you pinpoint where most of your money is being allocated on a cumulative basis.
Example 2: Business Account Statement
A business account waterfall would track operating cash flows, such as revenues and expenses, along with financing events, such as loan proceeds and capital investments. This way, business owners can assess profitability across periods and how cash resources have been utilized.
Example 3: Investment Account
For an investment account, the waterfall shows starting portfolio value, realized gains/losses, deposits/withdrawals, dividend income, interest income and ending period value after factoring in market appreciation/depreciation. The waterfall ties out overall performance to discrete components.
In each case, the waterfall delivers visual insights highlighting key patterns in account behaviour based on actual historical transactions – information that a standard account statement alone does not provide.
Insights Gained from Waterfall Charts
Waterfall charts unlock two primary insights when applied to analyzing account statements:
Identifying Trends and Patterns
Visual inspection of waterfall charts lets you quickly identify data-driven trends and patterns. You can spot frequent or substantial transaction amounts, seasonal variation and correlations in cash inflows/outflows timing.
Financial Decision-Making
By clarifying how current account standing ties back to specific historical drivers, waterfall charts provide context for future decisions. Consumers can adjust discretionary category spending, while businesses can fine-tune capital allocation strategies based on insights from waterfall chart analysis.
Common Mistakes to Avoid When Using Waterfall Charts
While waterfall charts are invaluable analysis tools, they can be misleading if configured improperly. Be aware of these key mistakes:
- Incorrect Data Categorization: The vertical columns must accurately represent true account statement line items or logical groupings. Arbitrary categorization can obscure trends.
- Overcomplicating the Chart with Too Many Data Points: Limit analysis to most material transactions only. Too much detail distorts readability.
- Inconsistent or Misleading Color Coding: Thoughtfully choose colours and maintain consistency between positive and negative flows.
- Failure to Label Each Step or Transaction: Every column must have a clear, descriptive label and consistent visual treatment.
- Ignoring the Importance of Starting and Ending Totals: The chart loses meaning if opening and ending balances are not prominently highlighted.
Conclusion
Waterfall charts provide both account holders and financial analysts with an intuitive, visually appealing model for making sense of complex account statement transactions. By diligently avoiding common design mistakes and emphasizing readability, waterfall charts can unlock deep insights into historical account trends – invaluable context that informs future financial decisions. When constructed properly, waterfall analysis brings an account’s story to life.
